Class Description:

This panel will give an inside look at how an influencer became a brand partner and how that experience can allow for more meaningful brand and influencer partnerships.  Attendees will hear from Taelor O’Dorisio, influencer and head of influencer partnerships at the National Cattlemen’s Beef Association, a contractor to the beef checkoff, and beef brand advocate, and influencer Alli Kelley about how influencer experience on the brand side can positively influence and enhance influencer partnerships and, in turn, lead to stronger consumer interaction and brand connections.

Presented by Alli Kelley and Taelor O'Dorisio 

Alli Kelley, Influencer, Longbourn Farm (Blog)

Alli Kelley is the creator of the blog, Longbourn Farm, where she shares simple homemade recipes.  Alli believes that family meals create special moments and those moments become treasured memories.  She loves helping her audience make their kitchens the heart of their home.  In addition to tried-and-true kitchen favorites, Alli shares practical farm and garden tips along with educational tidbits about farming and food production.  She believes knowledge and choices in the grocery store empower you to feel confident in the kitchen!

Taelor O'Dorisio, Influencer and Manager of Influencer Partnerships at the National Cattlemen’s Beef Association, a contractor to the beef checkoff

Taelor works with food and culinary influencers to extend the beef story to their peers and consumers.   Taelor graduated from Liberty University with a double major in Government: Politics & Policy and Broadcast Journalism. Taelor is also an influencer herself.  She blogs about easy, affordable style, interior design, DIY, delicious recipes and entertainment.  BeefItsWhatsForDinner.com.