Class Description:

Most food bloggers take advantage of ad networks and sponsored posts to monetize their blogs, but those are just the tip of the iceberg. Come with Jason and explore the variety of techniques he's used over the last 9 years to create real value for his readers and learn how to implement them on your own blog, including creating and selling online cooking courses, self publishing cookbooks, forming a patronage campaign, creating custom kitchen tools, founding a conference, publishing e-books, and producing branded t-shirts and aprons, along with many more.

Presentation Material:

BEYOND THE AD NETWORK _EXPLORING CREATIVE - Jason Logsdon - EFC2019.pdf 6.21 MB

Presented by Jason Logsdon:

Jason Logsdon is a best selling author and passionate home cook who loves to try new things, exploring everything from sous vide and whipping siphons to blow torches, foams, spheres and infusions. He has published 12 cookbooks which have sold over 50,000 copies in paperback and electronic formats. He has also created online cooking courses, custom kitchen tools, and branded t-shirts to better serve his readers. He runs AmazingFoodMadeEasy.com, one of the largest sous vide and modernist cooking websites, and afmeasy.com/MakinBacon, a website dedicated to helping food bloggers better monetize their blog.