Class Description:

YouTube is the world’s second most popular search engine, second only to Google itself. However, if you’ve ever posted a video to YouTube only to have it get a trickle of views then you understand that ranking your videos on YouTube is a lot harder than it looks.

In this session, we’ll cover the basics of what you need to consider when setting up and designing your YouTube channel to be discovered by viewers. We’ll walk through all the information YouTube wants from you and how you can best give it to them so they’ll confidently display your videos to the right people.

In part two of, “YouTube Discoverability,” we’ll build upon the principles discussed in part 1, but will move past the technical elements of channel growth and discuss the human aspect of channel growth.

Since viewers are obviously people, YouTube’s algorithms are constantly tracking viewer signals to determine how valuable a video is and who finds it valuable. They use those signals to determine who sees your videos, if anyone at all.

In this session we’ll discuss some practical things you can do in your content itself to make it easier to hook a viewer’s attention, hold their attention, and form a human connection that gets them coming back for more.

Presentation Material:

YouTube Discoverability - Part 1 - Technical Elements - Tim Schmoyer - EFC2019.pdf 65.29 MB

YouTube Discoverability - Part 2 - Human Elements - Tim Schmoyer - EFC2019.pdf 42.01 MB

Presented by Tim Schmoyer

In 2006 Tim was in graduate school and wanted to introduce his girlfriend to his family across the country, so he uploaded videos to YouTube of them hanging out together. Others started watching, which freaked him out a bit, so he started digging into YouTube to figure out how it worked. In 2011 he became the first creator to start training YouTube creators. Today his company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves. His team has helped their clients organically earn over 14 billion views and 61 million subscribers, but that’s only the beginning as they continue to train creators to master YouTube and change lives. Oh, and he married his girlfriend. They live in Cincinnati, Ohio, with their seven children.