Class Description:

With the Instagram algorithm constantly changing and so much of sponsored content depending on follower growth, it’s hard to know the best practices to stay ahead of the game. This panel will be all about Instagram and the latest tips and tricks to help you grow your following and build a brand. It will be moderated by Yumna Jawad, the founder of Feel Good Foodie, who has built a following of more than 2 million followers within 2 years on Instagram in 6 years. She will be joined by Michelle Tam from Nom Nom Paleo, Brittany Mullins from Eating Bird Food, and Catilin Greene from Starinfinitefood. They will all share the strategies they used to build success on the platform and enhance engagement with their followers.

There will be time for questions at the end. So, please come with all your questions about Instagram growth strategies, and walk away with actionable insights to help grow your following.

Presented by Yumna Jawad, Michelle Tam, Brittany Mullins & Caitlin Greene 

Yumna Jawad is the founder of Feel Good Foodie, a blog that originally started as a “micro-blog” on Instagram in 2013. Without any formal cooking training or experience, she shared images of the meals she cooked for her family. The simplicity, realness and accessibility of her recipes eventually garnered over 2 million followers and kicked off her blog full-time. She now continues to inspire millions of readers to try to incorporate more wholesome recipes with feel good ingredients into their everyday lives! Yumna has been featured by Entrepreneur, The Next Web and SELF Magazine. Yumna lives in Michigan with her husband and two mini foodie munchkins.

Michelle Tam is the co-creator of the Saveur Award winning food blog, Nom Nom Paleo. Together with her husband, Henry Fong, they’ve also produced a Webby award winning cooking app, authored two New York Times bestselling cookbooks, and have been nominated for a James Beard Award.

Dubbed “the Martha Stewart of Paleo” by The New York Times and CBS News, Michelle is the food nerd behind Nom Nom Paleo’s recipes and personality. Nom Nom Paleo is whimsical and family-oriented, with cartoons and jokes woven throughout their delightful and light-hearted cookbooks, app, and blog.

Michelle has a degree in nutrition and food science from the University of California at Berkeley, and a doctorate in pharmacy from UCSF. For over a dozen years, she worked the graveyard shift at Stanford Hospital and Clinics as a night pharmacist before her side hustle became her main hustle.

Brittany Mullins is a holistic nutritionist and the woman behind Eating Bird Food, a wellness platform where she shares recipes, workouts, wellness articles, travel adventures and more. Brittany focuses on living a balanced life through healthy habits over dieting. Rather than promoting a specific diet, she strives to show a balanced approach to health with real-food, plant-focused meals that are not only nutritious, but also delicious and satisfying.

Caitlin Greene is the founder of Starinfinitefood, a blog that started out as a journey of finding a healthy balance with foods in 2016 after some personal struggles. With no formal cooking experience, Caitlin grew up in a family of cooks and has been in the kitchen since five years old. She began sharing her recipes made with simple ingredients and whole foods. Her recipes along with her vibrant photography and ability to connect with the community has gained her over 100 thousand followers. Caitlin now continues to inspire others with her colorful meals by showing that healthy food can be exciting and easy. She has been featured by TheFeedFeed, Whole Foods Market and Drew Manning’s recipe book “FromFit2Fat2Fit.” Caitlin Greene lives in Boston, Massachusetts.